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	<title>Silvexis &#187; Apple</title>
	<atom:link href="http://silvexis.com/category/technology/apple-technology/feed/" rel="self" type="application/rss+xml" />
	<link>http://silvexis.com</link>
	<description>The Future Started Yesterday</description>
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		<title>Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad</title>
		<link>http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/</link>
		<comments>http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 17:43:49 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[AppleNewton]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[MessagePad]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://silvexis.com/?p=514</guid>
		<description><![CDATA[As I hold on for the long wait for my iPad 3G I was inspired to pull out my Apple Newton MessagePad 120 to baseline how far Apple has come since the Newton was first released in 1993. I was amazed at how unintuitive it was to use and thought about how our perceptions and [...]


Related posts:<ol><li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/08/12/the-impending-failure-of-the-techcrunch-crunchpad/' rel='bookmark' title='Permanent Link: The Impending Failure of the TechCrunch CrunchPad'>The Impending Failure of the TechCrunch CrunchPad</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img style="display: inline; margin-left: 0px; margin-right: 0px; border-width: 0px;" title="Newton MessagePad iPad" src="http://silvexis.com/blog/wp-content/uploads/2010/04/IMG_07641.jpg" border="0" alt="Newton MessagePad iPad" width="207" height="262" align="right" /> As I hold on for the long wait for my iPad 3G I was inspired to pull out my <a href="http://en.wikipedia.org/wiki/MessagePad">Apple Newton MessagePad</a> 120 to baseline how far Apple has come since the Newton was first released in 1993. I was amazed at how unintuitive it was to use and thought about how our perceptions and expectations of a handheld user interface have been transformed by the iPhone. Putting my thoughts into a 1993 state of mind for a moment I imagined what it was like using this thing so long ago. One thing stuck out like a sore thumb to me: The MessagePad seemed utterly and completely impractical by even 1993 standards.</p>
<p>I believe that its failure was guaranteed no matter how powerful its designers made it. It wasn&#8217;t because of the applications or even its form factor, no its size and note taking, calendar, contacts and other apps including eMail capabilities were all fine for their day. It all came down to the user experience. Using the stylus with the on screen keyboard or worse, the built in handwriting recognition was unbearable.  This highlights something that technology companies regularly forget and it’s why Steve Jobs killed the Newton when he took back control of Apple: The user experience matters. A lot.</p>
<p><img style="display: inline; margin-left: 0px; margin-right: 0px; border: 0px;" title="Steve Jobs and the iPad" src="http://silvexis.com/blog/wp-content/uploads/2010/04/ipad420x02.jpg" border="0" alt="Steve Jobs and the iPad" width="205" height="262" align="left" /> The Palm Pilot with its <a href="http://en.wikipedia.org/wiki/Graffiti_(Palm_OS)">graffiti</a> was first, then the BlackBerry with its thumb friendly keyboard and then the iPhone with its quick responding multi-touch screen. At each stage the innovation wasn’t the devices capabilities, plenty of devices have done what they did before them. The innovation was the user experience that enabled the technology and made it accessible. The iPhone&#8217;s multi-touch interface made it a usable applications platform and everyday device, the app store just greased the wheels. Had Apple released the iPhone with a thumb keyboard or stylus it would have been just as successful (and boring) as every mobile device that had come before it.</p>
<p>So as I wait now for my iPad to arrive and I read all the articles for and against it I think most people focusing on battery life, flash support or built in capabilities are missing the point. The real innovation that will decide the iPad’s success will come down to  only one thing, the iPads user experience and how successfully it bridges the gap between humans and technology.</p>
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<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/08/12/the-impending-failure-of-the-techcrunch-crunchpad/' rel='bookmark' title='Permanent Link: The Impending Failure of the TechCrunch CrunchPad'>The Impending Failure of the TechCrunch CrunchPad</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>CES Round Up &#8211; Winners, losers and what you missed</title>
		<link>http://silvexis.com/2010/01/11/ces-round-up-winners-and-losers-and-what-you-missed/</link>
		<comments>http://silvexis.com/2010/01/11/ces-round-up-winners-and-losers-and-what-you-missed/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 20:31:51 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3D TV]]></category>
		<category><![CDATA[Air Energy]]></category>
		<category><![CDATA[Airnergy]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Consumer Electronics Show]]></category>
		<category><![CDATA[MacBook Touch]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Parrot AR.Drone]]></category>
		<category><![CDATA[RCA]]></category>
		<category><![CDATA[RCA Airnergy]]></category>
		<category><![CDATA[Tablet]]></category>

		<guid isPermaLink="false">http://silvexis.com/?p=483</guid>
		<description><![CDATA[I generally stay away from thinking about CES until the week is up and I can look at the big picture. For all the whining that goes on about FUD in the Information Security industry nowhere is there more hype and hyperbole than the annual consumer electronics show (CES) in Las Vegas.  Here is our take on [...]


Related posts:<ol><li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I generally stay away from thinking about <a class="zem_slink" title="Consumer Electronics Show" rel="wikipedia" href="http://en.wikipedia.org/wiki/Consumer_Electronics_Show">CES</a> until the week is up and I can look at the big picture. For all the whining that goes on about FUD in the Information Security industry nowhere is there more hype and hyperbole than the annual <a href="http://www.cesweb.org/">consumer electronics show</a> (CES) in Las Vegas.  Here is our take on the events and products highlighted at this years CES event.</p>
<p><a href="http://silvexis.com/blog/wp-content/uploads/2010/01/display3d.jpg"><img class="alignright size-medium wp-image-484" title="3D TV - Utterly Lame" src="http://silvexis.com/blog/wp-content/uploads/2010/01/display3d-300x199.jpg" alt="" width="300" height="199" /></a><strong>The annoying marketing gone crazy technology looking for a problem award goes to 3D TV</strong></p>
<p>This year it seems everyone was talking about 3D TV&#8217;s with <a class="zem_slink" title="CNET Networks" rel="homepage" href="http://www.cnet.com/">CNet</a>, Engadget and others all talking about 3D tv&#8217;s like they were the second coming of Christ. I&#8217;m not sure who&#8217;s good graces they were trying to get into but let me say what everyone else is secretly thinking: <strong>3D TV&#8217;s are stupid</strong>. Despite the obviousness of this, it didn&#8217;t stop CES from announcing the Panasonic VT25 as &#8220;<a href="http://ces.cnet.com/best-of-ces/">Best in Show</a>&#8220;. It just doesn&#8217;t make sense to make everything we watch 3D. I don&#8217;t want to watch the evening news, Old School or any movie with <a class="zem_slink" title="Matthew McConaughey" rel="imdb" href="http://www.imdb.com/name/nm0000190/">Matthew McConaughey</a> in 3D. Ever.</p>
<p>And then there are the glasses. If you don&#8217;t have glasses on, then you get a headache. Anyone who walks in the room while you are watching a 3D show is going to get insta-frustrated. Oh and you look like a total idiot. The only reason this works in a theater is because everyone looks like an idiot so everyone keeps their mouth shut.</p>
<p>No, no one is going to run out and buy a new TV for this unless they have money to burn. Here is the big secret however that no one wants you to know, every TV will soon be a 3D &#8220;capable&#8221; TV and if your TV can refresh faster than 96Hz already (ideally 120Hz), it might already be ready (the HDMI 1.4 requirement might be a hiccup). This feature is going to be thrown in for free by the end of the year and right now is just a marketing gimmick to justify the cost of higher end TV&#8217;s. I expect Vizio to be carrying 3D capable TV&#8217;s at Costco around the middle of the year for the same price you would pay today for a regular TV. Unless of course  the TV manufacturers try and create some sort of 3D hardware standards monopoly which is likely because that&#8217;s just what hardware companies do. For example everyone is pushing their &#8220;Full HD 3D&#8221; solution which requires <a href="http://en.wikipedia.org/wiki/LCD_shutter_glasses">shutter glasses</a> vs. the cheap things you wore when you saw Avatar 3D at the IMAX theater last weekend.</p>
<p>The real winners here will likely end up being the content providers who will try and sell you 3D versions of movies you already have.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong><a href="http://silvexis.com/blog/wp-content/uploads/2010/01/Parrot.AR_.Drone_2.jpg"><img class="size-medium wp-image-489 alignleft" title="Parrot.AR.Drone - Awesome" src="http://silvexis.com/blog/wp-content/uploads/2010/01/Parrot.AR_.Drone_2-300x130.jpg" alt="" width="300" height="130" /></a></strong></p>
<p><strong> </strong></p>
<p><strong>The totally pointless but yet I want one so bad award goes to the Parrot AR.Drone</strong></p>
<p>You know something is going to be a success when people are already talking about all the scary things you can do with something and the <a href="http://ardrone2.parrot.com/parrot-ar-drone/en.html">Parrot AR.Drone</a> has all kinds of awesome scary tricks. Like hovering outside your neighbors windows recording video all controlled by your iPhone scary. The moment you can equip these things with missiles is when I suspect the fun will come to an end but until then, I want one.  Unless this product ends up being somehow fatally flawed and not living up to the hype expect every kid on the planet to be begging their parents for one. Parents everywhere are going to be rushing out to get these things too because they all secretly want this thing as well.</p>
<p><strong><a href="http://silvexis.com/blog/wp-content/uploads/2010/01/airnergy-100p.jpg"><img class="alignright size-medium wp-image-490" title="RCA Airnergy WiFi Power Harvester" src="http://silvexis.com/blog/wp-content/uploads/2010/01/airnergy-100p-300x255.jpg" alt="" width="300" height="255" /></a>The should have gotten more attention because it&#8217;s going to change our life award goes to the RCA Airnergy Power System</strong></p>
<p>Two words: Wireless Power. The RCA Airnergy system sucks up WiFi signals and turns it into electrical current. Let me say that again. WiFi signals go in, power comes out. Despite making everyone suddenly get worried that the WiFi signals in their house are frying their brain (it doesn&#8217;t, chill out) the idea of wireless power has the potential to change our lives forever. Think about the sort of devices that become possible when you suddenly don&#8217;t have to worry about plugging them in or charging them. I suspect this product is only the beginning of  a whole series of new technologies that will branch out to absorb all kinds of energy and convert it to power. Despite the utter coolness and trans-formative nature of this technology it&#8217;s getting almost no attention right now. This either means it&#8217;s too good to be true or people just can&#8217;t believe it. Kudos to Engadget for also saying what was also on everyone else&#8217;s mind: <a href="http://www.engadget.com/2010/01/09/airnergy-wifi-power-system-gives-rca-a-reason-to-exist-video/">The Airnergy gives RCA a reason to exist.</a></p>
<p><strong>And the best of CES award goes to&#8230;</strong></p>
<p>The product that is going to make the entire CES event seem like a distant and pointless memory, the upcoming Apple tablet. According to John Paczkowski over at AllThingsD the <a href="http://digitaldaily.allthingsd.com/20100104/major-apple-product-announcement/">announcement is planned for January 27th 2010</a>. I still stand by my <a href="http://silvexis.com/2009/08/14/apple-tablet-predictions/">predictions</a> that I made back in August as well as my expectations that the new tablet will be called the Apple MacBook Touch.  Stay tuned!</p>
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<p>Related posts:<ol><li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Prediction Confirmed: Big changes coming to iTunes in 2010</title>
		<link>http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/</link>
		<comments>http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 15:07:41 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://silvexis.com/?p=480</guid>
		<description><![CDATA[Earlier this week I predicted that the La La acquisition by Apple was the start of an entirely new in the cloud online strategy for the iTunes music and media store. A few days ago the Wall Street Journal (link) confirmed my predictions by reporting that according to sources familiar with the strategy, Apple was [...]


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<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Earlier this week <a href="http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/">I predicted</a> that the La La acquisition by Apple was the start of an entirely new in the cloud online strategy for the iTunes music and media store. A few days ago the Wall Street Journal (<a href="http://online.wsj.com/article/SB126040631831584643.html">link</a>) confirmed my predictions by reporting that according to sources familiar with the strategy, Apple was “exploring an overhaul of the way it sells and stores music” with changes coming as early as next year. AppleInsider <a href="http://www.appleinsider.com/articles/09/12/11/buzz_surrounds_apples_recent_streaming_media_moves.html">also suggested</a> an more online future for iTunes but was not as specific as the WSJ.</p>
<p>The WSJ article explains that several of the La La executives will be leading critical aspects of the iTunes service which I think is a very positive sign and one that suggests Apple is serious about injecting fresh thinking into service. It’s a short but good article that validates a few of my predictions on how I think iTunes will transform itself in 2010 and a topic you can be sure I’ll keep a close eye on.</p>


<p>Related posts:<ol><li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
<li><a href='http://silvexis.com/2009/09/11/this-isnt-going-to-end-well-for-palm/' rel='bookmark' title='Permanent Link: This isn&#8217;t going to end well for Palm'>This isn&#8217;t going to end well for Palm</a></li>
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<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
</ol></p>]]></content:encoded>
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		<title>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</title>
		<link>http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/</link>
		<comments>http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 16:57:08 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cloud Computing]]></category>

		<guid isPermaLink="false">http://silvexis.com/?p=476</guid>
		<description><![CDATA[The pending acquisition of Lala by Apple signifies the beginning of an entirely new online iTunes platform and cloud computing media strategy for Apple


Related posts:<ol><li><a href='http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/' rel='bookmark' title='Permanent Link: Prediction Confirmed: Big changes coming to iTunes in 2010'>Prediction Confirmed: Big changes coming to iTunes in 2010</a></li>
<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2009/09/11/this-isnt-going-to-end-well-for-palm/' rel='bookmark' title='Permanent Link: This isn&#8217;t going to end well for Palm'>This isn&#8217;t going to end well for Palm</a></li>
<li><a href='http://silvexis.com/2009/08/24/referee-for-cloud-computing/' rel='bookmark' title='Permanent Link: The need for a Cloud Computing Security referee'>The need for a Cloud Computing Security referee</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-477" title="lala" src="http://silvexis.com/blog/wp-content/uploads/2009/12/lala.png" alt="lala" width="59" height="58" />With the pending <a href="http://www.appleinsider.com/articles/09/12/04/apple_acquires_music_streaming_service_lala.html">acquisition of Lala by Apple</a> speculation has begun on how Apple will integrate Lala into iTunes with many suggesting that this acquisition will enable iTunes to begin offering their own streaming services like last.fm or Pandora.</p>
<p>While these capabilities are almost certain to now find their way into iTunes, these predictions miss that something much larger is on the horizon. Apple didn&#8217;t acquire Lala just for it&#8217;s streaming capabilities, instead I believe that the pending acquisition of Lala by Apple signifies the beginning of an entirely new online iTunes platform and cloud computing media strategy for Apple.</p>
<p>While Apple has made huge investments into cloud computing infrastructure and services already with it&#8217;s MobileMe and web based iWork services the high profile iTunes ecosystem has remained strangely absent from any public online strategy. With the Lala acquisition Apple is putting the online strategy for iTunes on the fast track for a big announcement sometime in 2010.</p>
<p>The details will likely start to emerge by Q2 but I believe that a iTunes in the cloud solution will offer the following:</p>
<ul>
<li>Merge your local music libraries with online libraries making your music always available to stream to you no matter where you are</li>
<li>Create a social network for sharing with friends your likes, dislikes and your current playlist driving new music discovery and therefore sales</li>
<li>Provide a completely online iTunes experience that will eventually replace the need for an iTunes desktop application</li>
<li>Provide streaming music subscription services</li>
</ul>
<p>These are just a few predictions, I suspect there will be more to come as details start to become known. A big unknown to me and something I will be keeping a close eye on is how video content and the Apple TV will fit into a future Apple online and in the cloud media future but one thing is for sure: the future of iTunes is all in the cloud.</p>


<p>Related posts:<ol><li><a href='http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/' rel='bookmark' title='Permanent Link: Prediction Confirmed: Big changes coming to iTunes in 2010'>Prediction Confirmed: Big changes coming to iTunes in 2010</a></li>
<li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2009/09/11/this-isnt-going-to-end-well-for-palm/' rel='bookmark' title='Permanent Link: This isn&#8217;t going to end well for Palm'>This isn&#8217;t going to end well for Palm</a></li>
<li><a href='http://silvexis.com/2009/08/24/referee-for-cloud-computing/' rel='bookmark' title='Permanent Link: The need for a Cloud Computing Security referee'>The need for a Cloud Computing Security referee</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Apple TV &#8211; Apple&#8217;s Secret Weapon</title>
		<link>http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/</link>
		<comments>http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 23:35:23 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[Blu-Ray]]></category>
		<category><![CDATA[CableCard]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[Tivo]]></category>

		<guid isPermaLink="false">http://silvexis.com/blog/?p=456</guid>
		<description><![CDATA[Have you been wondering what are Apple&#8217;s plans for the Apple TV? Recently Apple dropped the price of the 160GB model by $100 and discontinued the 40GB model fueling the rumor mill that changes to what Steve Jobs has described as a pet project are forthcoming. Here is just some of the coverage and commentary: [...]


Related posts:<ol><li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/' rel='bookmark' title='Permanent Link: Prediction Confirmed: Big changes coming to iTunes in 2010'>Prediction Confirmed: Big changes coming to iTunes in 2010</a></li>
<li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
<li><a href='http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/' rel='bookmark' title='Permanent Link: Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad'>Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-thumbnail wp-image-474" title="appletv" src="http://silvexis.com/blog/wp-content/uploads/2009/10/appletv-150x150.jpg" alt="appletv" width="150" height="150" />Have you been wondering what are Apple&#8217;s plans for the Apple TV?</p>
<p>Recently Apple dropped the price of the 160GB model by $100 and discontinued the 40GB model fueling the rumor mill that changes to what Steve Jobs has described as a pet project are forthcoming. Here is just some of the coverage and commentary:</p>
<ul>
<li>Wired wrote a peice titled &#8220;<a href="http://www.wired.com/gadgetlab/2009/09/apple-tv-price-cut">Why Apple TV Must Evolve to Avoid Extinction</a>&#8221; and referenced industry analysts James McQuivey of Forrester and John Barrett of Park Associates. Together they claimed that the Apple TV didn&#8217;t have much life left in it, that Apple needed to dramatically improve the product to compete and suggested things like a Tivo-like DVR feature, Movie and TV show subscription options and a Blu-Ray player.</li>
<li>David Coursey blogging for PC World suggested that a &#8220;<a href="http://www.pcworld.com/businesscenter/article/171939/new_apple_tv_for_christmas_seems_likely.html">New Apple TV For Christmas Seems Likely</a>&#8221; and suggested the new iTunes LP format would be a big boost to the platform. David also suggested that the price drop had one goal: clear the warehouses of existing Apple TVs to make room for a new model that he expects in time for Christmas.</li>
<li>AppleInsider also supported the idea that the new<a href="http://www.appleinsider.com/articles/09/09/14/apples_tunekit_itunes_lp_format_appears_aimed_at_apple_tv.html"> iTunes LP format</a> seems aimed at the Apple TV with some detailed analysis on the new format and the underlying Apple technology called TuneKit.</li>
</ul>
<p>I agree with David that a new Apple TV model is coming and I give it a 80% chance of landing this fall for the holiday shopping season. The canceling of the 40GB model and the price drop does scream inventory purge and check out <a href="http://thenextweb.com/2009/10/20/buy-macbook-apple-tv-mac-today/">this recent conversation</a> at an apple store, something certainly seems up. As for what this new Apple TV will look like however all of the predictions on what will be coming in the next Apple TV seem to be missing the mark, some in the extreme.</p>
<p><span id="more-456"></span></p>
<p><strong>Blu-ray is never coming to the Apple TV</strong></p>
<p>Blu-ray may have  just won the format war but in my opinion it&#8217;s already dead on arrival. Delivered right at the apex of physical media it is now set to be eclipsed by online access to video and I predict that the era of physical media is set to expire within 3-5 years. With HD content appearing online from Netflix, Apple, Microsoft and others there is increasingly less and less reason to buy a disc.</p>
<p>With most home movies rented, not purchased, the days of the disc are coming to an end and the reasons for this <a href="http://en.wikipedia.org/wiki/Sneakernet">sneakernet</a> holdout won&#8217;t remain for much longer. The final nail in the coffin is the obvious one: Blu-ray does nothing to help the Apple online store giving Apple every reason to hasten Blu-rays demise, not support it.</p>
<h3>An Apple TV DVR isn&#8217;t coming&#8230;yet</h3>
<p>Apple has eschewed broadcast media for two reasons. First, like Blu-ray, HD cable and satellite broadcasts have their own complicated and expensive licensing  costs and certification &#8220;bag of hurt&#8221; that Blu-Ray does. It&#8217;s these licensing issues that has kept PC CableCard decoders off the market for example although there is supposedly a <a href="http://www.engadgethd.com/2009/09/10/ceton-cablecard-pc-tuner-details-emerge/">PCI-E tuner on the way in 2010</a>.</p>
<p>The second reason is because Apple hates <a href="http://en.wikipedia.org/wiki/Kludge">kludges</a> and the DVR is the mother of all kludges (bear with me here). The TiVo may have changed how millions watch TV forever but DVR&#8217;s exist to address a problem with the medium, namely you can&#8217;t pause and remind broadcast media. The future however is content that is bought, sold and downloaded online with the days of advertising interruptions coming to and end and I think Apple is content to wait it out until this future arrives.</p>
<p>There is one snag however that Apple needs to figure out how to deal with: live broadcasts. Live news and sports are not going away and once live TV is easily delivered over the Internet then you can expect to see a DVR option but until then the Apple TV will likely continue to maintain &#8220;pet project&#8221; status at Apple. If Apple starts to make inroads to solving the live broadcast problem however, this will the key indicator that Apple is getting ready to take on TV.</p>
<h3>Why the Apple TV is Apple&#8217;s Secret Weapon</h3>
<p>So if the Apple TV is only a pet project today and can&#8217;t replace your cable or satellite box because of live broadcasts what good is the Apple TV? I believe the Apple TV is a Trojan horse designed to slowly find it&#8217;s way into living rooms and eventually build critical mass. Supporting this theory is the fact that Apple is <a href="http://www.businessweek.com/technology/content/jun2007/tc20070606_984317.htm?chan=top+news_top+news+index_businessweek+exclusives">breaking even</a> on the device which means that the goal here isn&#8217;t to make money selling the Apple TV, but rather to make money off of the market the devices are meant to create. Expect the Apple TV to slowly build momentum in the coming months if not years but keep a watch out for the following triggers that will signal Apple is getting ready to launch this weapon:</p>
<ul>
<li>Apple addresses or make hints of addressing live broadcasts &#8211; pause/play/record for Internet broadcasts will likely arrive at the same time</li>
<li>Resolves the issues between the Apple TV and the Mac mini &#8211; Why buy an Apple TV when you can build one with DVR capabilities?</li>
</ul>
<p><strong>What to expect in the meantime for Apple TV</strong></p>
<p>In the meantime as we wait for the Apple TV master plan to be revealed you can expect a slow trickle of new features that will keep the media from forgetting about this little device. Here is the shortlist of features I&#8217;m expecting to emerge within a year or less:</p>
<ul>
<li>Fully featured online application, music and video store with &#8220;in the cloud&#8221; storage of purchases. (You won&#8217;t need to sync up with a PC or Mac to get the most of your purchase)</li>
<li>Online App Store for Apple TV and <a href="http://silvexis.com/2009/08/14/apple-tablet-predictions/">MacBook Touch</a> applications</li>
<li>Gaming platform using WiFi based controllers as well as some very unique games and applications that make use of the iPhone/iPod Touch</li>
<li>Subscription based rentals for movies and TV shows</li>
<li>And the obligatory Increased capacity and processing power</li>
</ul>
<p>So those are my predictions for Apple&#8217;s pet project. No Blu-Ray, no DVR(yet) but still a lot of interesting things to come. My recommendation to anyone keeping watch over Apple is to keep an eye on the Apple TV. It&#8217;s a precursor for things to come and a strategy that has yet been fully revealed.</p>


<p>Related posts:<ol><li><a href='http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/' rel='bookmark' title='Permanent Link: Apple Thoughts and Perdictions Grab Bag'>Apple Thoughts and Perdictions Grab Bag</a></li>
<li><a href='http://silvexis.com/2009/12/12/prediction-confirmed-big-changes-coming-to-itunes-in-2010/' rel='bookmark' title='Permanent Link: Prediction Confirmed: Big changes coming to iTunes in 2010'>Prediction Confirmed: Big changes coming to iTunes in 2010</a></li>
<li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
<li><a href='http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/' rel='bookmark' title='Permanent Link: Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad'>Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Apple Thoughts and Perdictions Grab Bag</title>
		<link>http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/</link>
		<comments>http://silvexis.com/2009/09/04/apple-thoughts-and-perdictions-grab-bag/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 19:47:29 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Tablet]]></category>
		<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[Blu-Ray]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://silvexis.com/blog/?p=374</guid>
		<description><![CDATA[A lot of friends have been asking be what I think will be released Sept. 9th by Apple. Will it be a new Apple TV? Blu-Ray support? New iPods? the iTablet? I don&#8217;t expect any of these things other than the chance of new iPods, but I&#8217;ve got a few ideas of my own, each [...]


Related posts:<ol><li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2010/01/19/quick-thoughts-for-the-day/' rel='bookmark' title='Permanent Link: Quick thoughts for the day'>Quick thoughts for the day</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
<li><a href='http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/' rel='bookmark' title='Permanent Link: Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad'>Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>A lot of friends have been asking be what I think will be released Sept. 9th by Apple. Will it be a new Apple TV? Blu-Ray support? New iPods? the iTablet? I don&#8217;t expect any of these things other than the chance of new iPods, but I&#8217;ve got a few ideas of my own, each is only half baked at this point but I thought I would share them to get my readers involved in the brainstorm.<span id="more-374"></span></p>
<p>Things that are not going to happen:</p>
<ol>
<li>There will be no Blu-Ray support in AppleTV or for that mater any Apple product, ever. Apple is finished with physical media as far as entertainment media goes. It&#8217;s clear there will never be a replacement to Blu-Ray because it&#8217;s the last of it&#8217;s kind. Why buy disks when I can click and have it on my TV in a few seconds? Blu-Ray is never going to happen. Just buy a Apple TV and watch whatever you want without having to keep a stack of discs laying around. I&#8217;ve already ripped all my DVD&#8217;s and used <a href="http://handbrake.fr/">Handbrake</a> to turn them into movies I could upload onto my Apple TV, why haven&#8217;t you?</li>
<li>I&#8217;ve already made my peace on the Apple Tablet, you can read that <a href="http://silvexis.com/blog/2009/08/14/apple-tablet-predictions/">here</a></li>
</ol>
<p>Things that might happen:</p>
<ol>
<li>Apple is going to announce a new and improved package for albums that improves the &#8220;album&#8221; experience. I think this is fine but if it&#8217;s anything like the crap that you got when buying an &#8220;enhanced&#8221; CD then it&#8217;s going to be a big yawn. Supposedly something like this is exactly what the music industry is working on. When are they going to realize that they need to just stick to the music and leave the rest to companies that understand the Internet?</li>
<li>Apple is going to announce it&#8217;s upgrading a portion of it&#8217;s music collection to better than CD quality and will be releasing many future albums with better sound quality as well. This idea just entered my head. I can&#8217;t even begin to explain why I even think this is a possibility. I just see a pattern forming around music quality. The interest in <em>good, high quality </em>music and recordings is making a come back (for example 2008 vinyl record sales were up 37% over the previous year). As far as I can tell I&#8217;m the only one who is making this prediction so I&#8217;m going out on a limb here.</li>
<li>Something interesting will happen around Movie rentals or purchases. I don&#8217;t know what, but there is another pattern forming here as well.</li>
</ol>
<p>Things that will happen:</p>
<ol>
<li>The iPod line up including the touch are going to get a refresher, larger storage is in order but the addition of a camera is going to be the most interesting item. I think they are also going to announce the end of life of the iPod classic.</li>
<li>Steve Jobs is going to be doing the keynote</li>
</ol>
<p>Ok that&#8217;s it, what am I missing?</p>


<p>Related posts:<ol><li><a href='http://silvexis.com/2009/08/14/apple-tablet-predictions/' rel='bookmark' title='Permanent Link: Predictions on the upcoming Apple Tablet'>Predictions on the upcoming Apple Tablet</a></li>
<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
<li><a href='http://silvexis.com/2010/01/19/quick-thoughts-for-the-day/' rel='bookmark' title='Permanent Link: Quick thoughts for the day'>Quick thoughts for the day</a></li>
<li><a href='http://silvexis.com/2009/12/05/its-all-in-the-cloudwhat-lala-means-to-the-future-of-apple-and-itunes/' rel='bookmark' title='Permanent Link: It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes'>It&#8217;s all in the Cloud:What Lala means to the future of Apple and iTunes</a></li>
<li><a href='http://silvexis.com/2010/04/02/reflections-on-apple-newton-messagepad-failure-on-the-eve-of-the-ipad/' rel='bookmark' title='Permanent Link: Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad'>Reflections on the Apple Newton MessagePad Failure on the Eve of the iPad</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Mac OS X: Snow Leopard</title>
		<link>http://silvexis.com/2009/08/26/mac-os-x-snow-leopard/</link>
		<comments>http://silvexis.com/2009/08/26/mac-os-x-snow-leopard/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 02:18:14 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Snow Leopard]]></category>

		<guid isPermaLink="false">http://silvexis.com/blog/?p=328</guid>
		<description><![CDATA[I&#8217;ve got my copy of Snow Leopard pre-ordered, do you? One delightful change: Snow Leopard takes up less than half the room on a hard disk that Leopard did, and Apple says the average user who upgrades will free up about 7 gigabytes of space. On my 2008-vintage MacBook Pro, I gained back a whopping [...]


No related posts.]]></description>
			<content:encoded><![CDATA[<div class="alignright"><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=silvexiscom-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=B001AMHWP8" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
</div>
<p>I&#8217;ve got my copy of Snow Leopard pre-ordered, do you?</p>
<blockquote><p>One delightful change: Snow Leopard takes up less than half the room on a hard disk that Leopard did, and Apple says the average user who upgrades will free up about 7 gigabytes of space. On my 2008-vintage MacBook Pro, I gained back a whopping 14 gigabytes. &#8211; Walt Mossberg, <a style="text-decoration: none;" href="http://ptech.allthingsd.com/20090826/apple-changes-leopards-spots/">Apple Changes Leopard&#8217;s Spots</a></p></blockquote>
<p>When was the last time you heard of a new OS install that took less than the previous version? Apple does more by doing less. Again.</p>


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		<item>
		<title>Predictions on the upcoming Apple Tablet</title>
		<link>http://silvexis.com/2009/08/14/apple-tablet-predictions/</link>
		<comments>http://silvexis.com/2009/08/14/apple-tablet-predictions/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 18:17:05 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple Tablet]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[MacBook]]></category>
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		<description><![CDATA[There have been a lot of rumors on the upcoming &#8220;Apple tablet&#8221; and a few reports as to what it&#8217;s going to look like and be capable of but so far none of them have me totally convinced. Unfortunately I haven&#8217;t been able to totally convince myself either on what exactly this new device from [...]


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			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-258" title="504x_apple-tablet-big_01" src="http://silvexis.com/blog/wp-content/uploads/2009/08/504x_apple-tablet-big_01-300x199.jpg" alt="504x_apple-tablet-big_01" width="300" height="199" />There have been a lot of rumors on the upcoming &#8220;Apple tablet&#8221; and a <a href="http://www.pcworld.com/businesscenter/article/170185/apple_tablets_killer_app_revealed.html">few</a> <a href="http://gizmodo.com/5335942/an-insider-on-the-apple-tablet">reports</a> as to what it&#8217;s <a href="http://mashable.com/2009/07/27/apple-tablet/">going to look like</a> and be capable of but so far none of them have me totally convinced. Unfortunately I haven&#8217;t been able to totally convince myself either on what exactly this new device from Apple is going to look like either but I do have two predictions for what is coming.</p>
<p>First there are a few things I think that will hold true no matter what.</p>
<ul>
<li><strong>Apple is not going to call this thing the &#8220;Apple Tablet&#8221;.</strong>
<ul>
<li>Nor are they going to call it the  iTablet or anything even remotely similar to that. There is no reason to call this a tablet when all the tablet computers that have preceded it have sucked. Why associate this product with that legacy?</li>
</ul>
</li>
<li><strong>Release date depends on what happens <em><span style="font-weight: normal;">[edited aug 14th]</span></em></strong>
<ul>
<li>I thought more about the possibilities and now think that the release date is dependent on which posability comes true. If Apple is pursuing the iPod Touch XL idea, then I think they are going to shoot for Nov. of 2009, if it&#8217;s the MacBook Touch, then I think early 2010 is more realistic.</li>
</ul>
</li>
<li><strong><span style="text-decoration: line-through;">They will release in November</span></strong><span style="text-decoration: line-through;"> </span>
<ul>
<li><span style="text-decoration: line-through;">Most of us know that November is the ideal time to release a product for the holiday season. It&#8217;s too obvious to not assume that Apple is gearing up to take advantage of this in the hopes that they have the must have gadget of the holiday season. Apple does have a media event scheduled for September but don&#8217;t be fooled, this event will focus on iTunes and Apple music and video store advancements.</span></li>
</ul>
</li>
<li><strong>It will come with an Ecosystem</strong>
<ul>
<li>To support the low cost point they are going to be shooting for there will be a fully baked ecosystem of peripherals, software and solutions announced at the same time. It won&#8217;t just be a new iPod or MacBook. Expect that all AppStore applications will run on it and a new category of apps to be announced. Part of this ecosystem means that it will also integrate with your existing Apple products such as a iMac or MacBook as well as the Apple TV and introduce a whole new way of interacting with your computer and devices.</li>
</ul>
</li>
<li><strong>Hardware Basics</strong>
<ul>
<li>No matter how powerful or large the device is, or what types of applications it runs, it&#8217;s going to have good battery life, a microphone, camera, bluetooth and WiFi.</li>
</ul>
</li>
</ul>
<p>Beyond those four common things however my two predictions start to diverge. Below are my two predictions for the upcoming Apple tablet and the reasons behind my thoughts. Let me know in the comments which one you think is most likely to become a reality.<span id="more-252"></span></p>
<h2>Possibility 1: The Apple iPod Touch XL</h2>
<p><strong>Cost: About $599-$699 dollars, release in November 2009</strong></p>
<p>Apple isn&#8217;t building this thing for computer users or create a new class of computer to sell along side they MacBooks., they want to create a new category all together that can sit at the top of their iPod product line. To do that they are not going to call this thing the &#8220;Apple Tablet&#8221; or the iTablet or anything even remotely similar to that. There is no reason to call this a tablet when all the tablet computers that have preceded it have sucked. Why associate this product with that legacy?</p>
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<p>If Apple goes this direction and I think that there is a slightly better chance that the iPod Touch XL is the more likely of the two options then the <a href="http://silvexis.com/blog/2009/08/12/the-impending-failure-of-the-techcruch-crunchpad/">CrunchPad</a> is in for even more of a challenge. I think the idea of a Touch XL is more likely because of all the rumors about form factor and design pointing in this direction and The iPod Touch product line is well past due in getting any attention. This all makes me think the Touch team has been focused on a new product. On the flip side I want Apple to make their new device something more capable, hence let me introduce possibility 2, the MacBook Touch.</p>
<p><strong> </strong></p>
<h2><strong>Possibility 2: The Apple MacBook Touch</strong></h2>
<p><strong>Cost:$799-899 dollars, release in early 2010</strong></p>
<p>This will be Apples answer to the Netbook craze and the markets demand for a lower cost Apple computer. Expect Apple to offer at least two models to choose from with different CPU/RAM and Storage options. Apple will also release some sort of monitor/peripheral docking  option perhaps like <a href="http://gizmodo.com/photogallery/appledockpatent/1000406838">this</a> at the same time as an accessory. This form factor and docking station will make this the perfect computer for ultra mobile users such as students and business users who travel a lot.</p>
<p>No matter which option you think is going to come true, either device will do what Apple always does well. It will be a very sexy device that offers a great user experience and is perfect for watching movies on the plane, browsing the web or banging out a few notes or e-mails with an on-screen keyboard will be &#8220;good enough&#8221; to keep most people happy. Or so we all hope, only time will tell, what do you think?</p>


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<li><a href='http://silvexis.com/2009/10/21/the-apple-tv-apples-secret-weapon/' rel='bookmark' title='Permanent Link: The Apple TV &#8211; Apple&#8217;s Secret Weapon'>The Apple TV &#8211; Apple&#8217;s Secret Weapon</a></li>
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</ol></p>]]></content:encoded>
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