When Apple announced what was coming in it’s iPhone 3.0 software update it activated a hidden marketing weapon that it had deployed the day the iPhone was released. Was it a secret feature that had gone some how unnoticed? Actually quite the opposite, it was a missing feature that Apple had been very openly criticized [...]
Withholding features as a Competitive Strategy
July 21st, 2009 § 0 comments § permalink
Viral Marketing and the Year Zero
February 27th, 2007 § 0 comments § permalink
Nine Inch Nails right now is in the middle of one of the more interesting viral marketing campaigns i’ve ever seen for their new album Year Zero. Watching the events unfold has been pretty exciting for me, both from fan’s perspective and a marketing one. I don’t know of any mainstream musicians who have gone [...]
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