Prediction Confirmed: Big changes coming to iTunes in 2010

Earlier this week I predicted that the La La acquisition by Apple was the start of an entirely new in the cloud online strategy for the iTunes music and media store. A few days ago the Wall Street Journal (link) confirmed my predictions by reporting that according to sources familiar with the strategy, Apple was “exploring an overhaul of the way it sells and stores music” with changes coming as early as next year. AppleInsider also suggested an more online future for iTunes but was not as specific as the WSJ.

The WSJ article explains that several of the La La executives will be leading critical aspects of the iTunes service which I think is a very positive sign and one that suggests Apple is serious about injecting fresh thinking into service. It’s a short but good article that validates a few of my predictions on how I think iTunes will transform itself in 2010 and a topic you can be sure I’ll keep a close eye on.